The best way to grow a healthy business is steadily through time. You don’t want a sudden boost in sales/feedback/reviews only for it to go back down to where you started before your marketing event.

Thus, our team will review your unique ASIN, your current sales, the product category, and other metrics to determine an effective strategy for you.

The goal is to slowly but surely get you more testers leaving feedback on your product! Thus, timeframes vary per product.

We actually have an entire page dedicated to this question. In short, we like to think of our organization as a focus group. Thus, we give our product testers the product in advance, that way it’s never tied back to or contingent upon them leaving a review. Unlike our competitors, we don’t reimburse people only after they leave a review (otherwise it would be contingent upon them leaving a review). We do NOT ask testers to leave reviews. We do NOT influence what people write and we never compensate people for reviews.
In addition to all of this, when consumers fill out our application, one of our terms & conditions explicity says “you are not required to leave a product review”. Consumers have the freedom to provide their comments via our product feedback form if they would like. If they decide to leave a review, we also advise them to disclose that the product was free/complimentary and is a promotional product.