PPC Case Studies

Amazon PPC Case Studies:
How We Turned Wasted Ad Spend Into $100K+

These Amazon PPC case studies show how we restructured and scaled real Amazon Ads accounts in the grocery and sports&outdoor niches. Every metric comes directly from the account dashboards, with no estimates or inflated numbers.

01

Amazon PPC Case Study

Scaling to $3.7M+ in Amazon Ad Revenue While Maintaining an 11.6% ACoS

An 11.63% lifetime ACoS shows that strong growth can remain profitable with smart budget and placement optimization.

Niche: Grocery

Account takeover: mid-2023

Period: mid-2023 – Jul 2026

Amazon Ads lifetime performance — Grocery account

Before FBA Reviews

The brand had reached a growth plateau before 2023. The goal was to increase sales and market share significantly without letting ad costs reduce profitability.

The account had no structured targeting or scaling strategy, which left it with very little conversion volume.

The Strategy

We rebuilt the account from the ground up:

  • Used Sponsored Products to improve visibility for key products and help them rank organically for important keywords.
  • Moved proven search terms into Exact Match campaigns to control bids and reduce wasted spend.
  • Shifted budget toward campaigns and placements that converted best.
  • Optimized Top of Search bids to prioritize the most profitable placements.

The Results

As seen in the lifetime performance dashboard the strategy initiated a massive inflection point in mid 2023, peaking in late 2024 to early 2025, and stabilizing into a highly profitable baseline.

$3.7M

Ad Sales

11.6%

ACoS

$439K

Ad Spend

223,480

Purchases

~$500K

Peak Month

The Takeaway

This account shows that successful Amazon PPC scaling isn’t simply about spending more.

Disciplined campaign structure, keyword targeting, and placement-based bidding helped this Grocery brand scale to nearly $3.8M in ad sales while keeping ACoS at 11.63%.

02

Amazon PPC Case Study

Strategic Restructuring – Scaling a Stagnant Account to $172K in Ad Revenue

From a stagnant PPC account to a scalable growth channel

Niche: Sports & Outdoors

Account takeover: January 2025

Period: Jan 2025 – Sep 2026

Amazon Ads lifetime performance — Garden account

Before FBA Reviews

Before takeover the account had low sales, slow growth, and inconsistent ACoS. Ad spend was not being used efficiently, making it difficult to scale profitably.

The primary objective was to execute a complete turnaround: stabilizing the ACoS while driving an aggressive growth phase to capture lost market share.

The Strategy

The turnaround strategy focused on long term scalability rather than temporary fixes:

  • Moved winning search terms into Exact Match campaigns for better bid control.
  • Reduced spend on campaigns that were wasting budget.
  • Focused Sponsored Products ads on high-value keywords to improve visibility and support organic rankings.
  • Adjusted bids by placement, especially Top of Search, to scale the placements that performed best.

The Results

After restructuring the account in late 2025, sales began growing steadily while ACoS became more stable.

$172k

Ad Sales

28.05%

ACoS

$48,273

Ad Spend

17,904

Purchases

~$24K

Peak Month

The Takeaway

The data clearly demonstrates that structural discipline can rescue an underperforming account. By prioritizing search term isolation and organic ranking, the brand transformed a period of flatline sales into a highly successful growth phase, driving over $172,000 in ad revenue while establishing a stable, predictable ACoS.

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